In the early 1980s, Hasbro began creating animated shows based on their products. So they decided to hire Sunbow Productions, who was already producing commercials for them, to create such shows such as G.I. Joe and Transformers. In May of 2008, Hasbro reacquired the animated shows based on their properties from Sunbow, so they could create in-house programs.
The company was formed in 2009 for the development of TV shows, production, and distribution under president Stephen Davis. On November 9, 2010, Hasbro signed an agreement with Canadian media company Corus Entertainment to broadcast their shows on Canadian networks such as YTV and Teletoon.