The Mary Tyler Moore Show/WJM Tries Harder
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WJM Tries Harder is the sixteenth episode of the fourth season of The Mary Tyler Moore Show, and the eighty-eighth episode overall.
with Valerie Harper (Rhoda Morgenstern), Gavin MacLeod (Murray Slaughter), Ted Knight (Ted Baxter), Anthony Eisley (Ross Nelson), Ned Wertimer (Bill Brown), Regis J. Cordic (Marc Williams), Benjamin Chulay (Pete), Christopher Stafford Nelson (Copy Boy)
Mary has just started dating Ross Nelson, the successful anchor of Channel 8 news, the number one news program in Minneapolis. They met at an awards dinner. Mary is happy about dating Ross until she visits the Channel 8 newsroom, which has ten times the staff, ten times the equipment, and as a result has ten times the sophistication as WJM. That visit shows Mary that WJM is the little station that couldn't. So, for the first time in her life, Mary feels embarrassed by her job when Ross later comes to visit her at WJM. As a result, Lou, in speaking to the station management, receives a modest increase in budget to compete better with their competitors, namely Channel 8. They collectively hope that with or without that increased budget that they can scoop Channel 8 just once in their lives.