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The Mary Tyler Moore Show/WJM Tries Harder

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WJM Tries Harder
Season 4, Episode 16
Airdate January 5, 1974
Production Number 7316
Written by Karyl Geld
Directed by Jay Sandrich
Produced by Ed. Weinberger
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Happy Birthday, Lou!
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Cottage for Sale
The Mary Tyler Moore ShowSeason Four
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WJM Tries Harder is the sixteenth episode of the fourth season of The Mary Tyler Moore Show, and the eighty-eighth episode overall.

Starring: Mary Tyler Moore (Mary Richards)

Co-Starring: Edward Asner (Lou Grant)

with Valerie Harper (Rhoda Morgenstern), Gavin MacLeod (Murray Slaughter), Ted Knight (Ted Baxter), Anthony Eisley (Ross Nelson), Ned Wertimer (Bill Brown), Regis J. Cordic (Marc Williams), Benjamin Chulay (Pete), Christopher Stafford Nelson (Copy Boy)


Plot Overview

Mary has just started dating Ross Nelson, the successful anchor of Channel 8 news, the number one news program in Minneapolis. They met at an awards dinner. Mary is happy about dating Ross until she visits the Channel 8 newsroom, which has ten times the staff, ten times the equipment, and as a result has ten times the sophistication as WJM. That visit shows Mary that WJM is the little station that couldn't. So, for the first time in her life, Mary feels embarrassed by her job when Ross later comes to visit her at WJM. As a result, Lou, in speaking to the station management, receives a modest increase in budget to compete better with their competitors, namely Channel 8. They collectively hope that with or without that increased budget that they can scoop Channel 8 just once in their lives.


Arc Advancement





The Show

Behind the Scenes

Allusions and References

Memorable Moments