Lost/The Lost Experience
The Lost Experience was first announced on April 24, 2006 as an interactive game being run by ABC and 19 other networks stretching across five continents. The game was touted by ABC executives as featuring a parallel story line which would provide insight into the events of the show. Using websites, voicemail systems, advertisements, and other media, the game delivers clues to players as the story unfolds. The Lost Experience has been split into five phases, the first of which began on May 2, 2006 in the United Kingdom and May 3, 2006 in the United States, and ran up to the premiere of the third season of Lost.
Notable discoveries from the Lost Experience include more information regarding The Hanso Foundation and The DHARMA Initiative. Additional information has also revealed some insight into Alvar Hanso and the Black Rock.