Once Upon a Wheel

From The TV IV
Jump to: navigation, search
Once Upon a Wheel
Airdate April 18, 1971
Written by Tom Mankiewicz
Directed by David Winters
Network ABC
Style 60-minute documentary special
Company Winters-Rosen

Origin USA

Once Upon a Wheel was broadcast on televison in a 1971 It is a TV special, narrated by Paul Newman with many guest stars. It has been released on home video.

Racing enthusiast, Paul Newman narrated this hour long documentary on the history of auto racing. Joining narrator, Newman, is Mario Andretti, Kirk Douglas, Hugh Downs, Dean Martin, Cesar Romero, Dick Smothers and many others.

TV Guide featured an article on the program as well as Newman on the cover of the April 17, 1971 issue. The film was released to home video by Monteray[1]

Winters and Newman on set



The show was released theatrically in Europe, with additional footage. The Italian title was I Giganti del Brivido, and in Spanish, Vertigo Sobre Ruedas.


The Show

Behind the Scenes

  • The director has stated it was Paul Newman's impression of the finished product that encouraged the extended version.[2]
  • The writer is the cousin of TCM host Ben.


Coca-Cola bottlers sponsored the show, and Mr. Newman appeared in magazine ads (wearing a Coke racing jacket). Viewers could order special collectibles related to the show: 8-track cartridges or cassette tapes of music from the show, a Coca-Cola jacket similar to Newman’s, and racing jacket style patches.[3]

Allusions and References

Memorable Moments


DVD Release

Title Release Date #
Once Upon a Wheel September 14, 2004 1


External Sites

Further Reading

  • Ormstein, Bill, "Winters-Rosen Triple Budgets",Hollywood Reporter,17, Nov, 1970: p1


  1. .Montery Media listing Retreived 2008-10-6
  2. David Winters Website
  3. "Coca Cola Conversations"