WYFF is the NBC affiliate for the Greenville/Spartanburg, S.C./Asheville, N.C. market, broadcasting from Greenville on digital channel 30, displayed as virtual 4. Its subcarrier on 30.2, airs MeTV.
The station signed on in 1953 as WFBC/channel 4 (analog), owned by the News-Piedmont publishing company. It has been an NBC station from the get-go, although it would black out many NBC daytime and Saturday morning shows (which would be picked up by WAXA/channel 40 out of Anderson, S.C. WAXA is currently My Network TV affiliate WMYA). During the occasional atmospheric propogation and sporadic E-skip, WFBC's signal could be seen as far west as the eastern suburbs of Atlanta, some 130 miles away.
Pulitzer Publishing took ownership of the station and changed calls to the current WYFF. Hearst-Argyle bought the station in 1999.
WYFF began digital transmission on channel 59 in 1999. It moved to 36 (and its subcarrier to 36.2) on June 12, 2009. It then moved to 30 on September 6, 2019 as a result of the digital spectrum incentive auction.
|4.1||30.1||WYFF-DT||Main WYFF (NBC)|
Current Prime-Time Schedule
|Monday||Entertainment Tonight||Inside Edition||The Voice||Manifest||WYFF News 4 at 11|
|Tuesday||Entertainment Tonight||Inside Edition||The Voice||This Is Us||New Amsterdam (10:01)||WYFF News 4 at 11|
|Wednesday||Entertainment Tonight||Inside Edition||Chicago Med||Chicago Fire||Chicago PD||WYFF News 4 at 11|
|Thursday||Entertainment Tonight||Inside Edition||Superstore||Brooklyn Nine-Nine||Will & Grace||Indebted||Law & Order: Special Victims Unit||WYFF News 4 at 11|
|Friday||Entertainment Tonight||Inside Edition|| Lincoln Rhyme
Hunt for the Bone Collector
|Dateline NBC||WYFF News 4 at 11|
|Saturday||Entertainment Tonight||The Voice||Dateline NBC||SNL Retro||WYFF News 4 at 11|
|Sunday||various||Little Big Shots||Zoey's Extraordinary Playlist||Good Girls||WYFF News 4 at 11|