Boomerang is Warner Bros. Entertainment's 24-hour cable/satellite network launched April 1, 2000, offering the best in classic animated entertainment.
Drawing from the world’s largest library of more than 7,500 cartoons, Boomerang showcases Hanna-Barbera, MGM and Warner Bros. classic characters with stylized sensibility tailored to their standing in television’s pop culture. Famed characters among the stable of stars include Scooby-Doo, Tom and Jerry, The Flintstones, The Jetsons, Yogi Bear and the Looney Tunes—Bugs Bunny, Daffy Duck, Sylvester and Tweety, Road Runner and many more. In partnership with Cartoon Network, the service boasts 75% unduplicated programming and 80% is available to cable/satellite operators and their customers in Spanish. The president and general manager of Boomerang is Christina Miller. Their network slogan is "Boomerang. It's all coming back to you!"
In 2005, Boomerang launched its video-on-demand streaming service, which offers selected episodes of the channel's library programming and selected archived Cartoon Network original programs. On April 17, 2017, the channel launched an Internet subscription app for viewing its programming online and on mobile devices, which is available only in the United States. On March 4, 2019, AT&T (which bought parent company WarnerMedia on June 14, 2018) dissolved former Boomerang parent Turner Broadcasting System and transferred the channel to Warner Bros. Entertainment.
Boomerang is home to all of the classic cartoons such as Tom & Jerry, Looney Tunes, Popeye, Smurfs, Snorks, Pink Panther, Scooby Doo, Bugs & Daffy, Duck Dodgers, The Jetsons, The Flintstones, Huckleberry Hound, Yogi Bear, Quick Draw McGraw, Batman: The Animated Series, Superman: The Animated Series and other classic and more recent series.