Hallmark Hall of Fame
Hallmark Hall of Fame refers to an anthology series which aired on NBC, as well as the Hallmark Hall of Fame specials. The anthology series was sponsored by Hallmark, which also owned a production company and produced some episodes of the series. Prior to and since the anthology series, Hallmark has used the name Hallmark Hall of Fame as a brand name for the original productions produced by their production company, which are also sponsored by Hallmark and air original Hallmark commercials during the commercial breaks. This series of specials continues to air on whichever network currently has the first-run contract with Hallmark (recently CBS's contract extension in 1998, although other networks have included NBC and ABC).