Debmar-Mercury is a television syndication company that is a wholly owned subsidiary of Lions Gate Entertainment.
Debmar-Mercury formed as a merger between Debmar Studios and Mercury Entertainment in 2006. On July 12 of that year, Lions Gate Entertainment expanded into television distribution and acquired the company. On January 11, 2007, 20th Television picked up ad sales for Debmar-Mercury series that were airing in syndication; this arrangement lasted until April 2019, when CBS Television Distribution (through its division CTD Media Sales) took over ad sales for the Debmar-Mercury-distributed shows after 20th Television was purchased by The Walt Disney Company on March 20 that year.
The 10-90 Model
Debmar-Mercury is best know for pioneering a unique syndication model, which is know as the "10-90" approach. This is where the syndicator sells the program to a cable station for a 10-episode run, and if the show does well within those 10 episodes, the station would renew it for 90 more episodes. This allows the show to have a profitable life in off-network syndication, in which 100 episodes is considered as the desired number for a show to start daily reruns. This method has been used with TBS and OWN for multiple sitcoms created by Tyler Perry, and for shows on FX, featuring actors such as Charlie Sheen & Kelsey Grammer, along with comedians such as Martin Lawrence, George Lopez, & Kevin James. This also includes the syndication rights to Nickelodeon sitcoms. So far, the only two shows that didn't make it through the 10-90 scale are Comedy Central's Big Lake, which was produced by Funny or Die co-creators Will Ferrell and Adam McKay, FX's Saint George, and Partners. Lionsgate stated that they are open to doing another project with George Lopez.
List of shows distributed by Debmar-Mercury
|South Park||Animated comedy||Comedy Central|| 1997–present
|Family Feud||Game show||First-run Syndication|| 1999–present
|American Chopper||Reality||Discovery Channel||2003–2010|
|Deadliest Catch||Reality||Discovery Channel||2005–present|
|Tyler Perry's House of Payne||Sitcom||TBS|| 2007–2012
2 3 4
|The Wendy Williams Show||Talk show||First-run Syndication|| 2008–present
|Trivial Pursuit: America Plays||Game show||First-run Syndication||2008–2009|
|Tyler Perry's Meet the Browns||Sitcom||TBS|| 2009–2011
|Are We There Yet?||Sitcom||TBS|| 2010–2013
2 3 4
|Big Lake||Sitcom||Comedy Central||2010|
|The Jeremy Kyle Show||Tabloid talk show||First-run Syndication||2011–2013|
|Anger Management||Sitcom||FX|| 2012–2014
|Saint George||Sitcom||FX|| 2014
|Celebrity Name Game||Game show||First-run Syndication|| 2014–2017
2 3 7
1Produced by Alien Productions; formerly distributed in North America by Warner Bros. Television, which still holds the international distribution rights.
2Distributed in conjunction with 20th Television for ad-sales until 2019.
3Distributed in conjunction with CBS Television Distribution for ad-sales since 2019.
4Produced by Tyler Perry Studios.
5Produced by Revolution Studios.
6Co-produced with Lionsgate Television.
7Co-produced with Entertain the Brutes, Green Mountain West Inc., CBS Television Studios and FremantleMedia North America
- Official website for Debmar-Mercury