WUPA

WUPA
Brand	Atlanta 69
City of License	Atlanta, Georgia
Market	Atlanta, Georgia
Channel	36 digital 69 virtual Subcarriers: 69.2 (Start TV) 69.3 (TBD) 69.4 (MeTV) 69.5 (Fave TV) Formerly: 69 analog (1981–2009) 43 virtual (2003-08) 43 digital (2001-19)
Network Affiliation	Current: Independent Formerly: Independent (1981-1995) UPN (1995-2006) The CW (2006-23)
Founded	1981
Company	CBS News and Stations (Paramount Global; merger with Skydance Media pending)
President
Current Popular Non-Network Shows	Two and a Half Men Family Feud Judge Mathis

WUPA is an independent station in the Atlanta, Georgia market, broadcasting on digital channel 36 and displayed on tuners as virtual 69. Its subcarriers are 69.2 which is Start TV, 69.3 which is the diginet TBD, 69.4 which is MeTV (a retransmission of WGTA/channel 32) and 69.5 which is Fave TV, a CBS-owned variety diginet.

WUPA signed on in 1981 as WVEU-TV, an independent station, although its programming consisted early on of business news in dayparts and subscription TV evenings and weekends. The station started running music videos later and then offered more mainstream fare by the mid 80s, showing syndicated fare, cartoons and network programming passed up by Atlanta's affiliates.

1990 logo as independent WVEU.

Channel 69 began airing programming from Home Shopping Network and was the target of a purchase from HSN but the deal fell through. In 1994, then-CBS affiliate WAGA announced it would switch to the FOX network, leaving CBS to round up a new affiliate. When Atlanta's other independents expressed no urge to join the network, they bought channel 69 out of sheer desperation and sized it up to be a CBS affiliate. However, CBS reneged the purchase after seeing the station's threadbare facilities (located on the access road of Interstate 85 in the northeast section of the metropolitan area). CBS would eventually land on WGNX/channel 46 (now WANF), and by year's end, Paramount Stations Group would buy channel 69 and make it their Atlanta affiliate of the new UPN network in January 1995. Its call changed to WUPA.

CBS would actually take ownership of the station again as Paramount's parent corporation, Viacom, would divest itself of CBS, which would assume ownership of stations PSG had owned. In 2006, UPN and The WB network announced it would shut down by fall and merge to become The CW network. WUPA would be its Atlanta home. CBS has re-merged with Viacom, and the new company became Paramount Global (even though CBS has a majority stake).

WUPA began digital transmissions on channel 43 in 2000. In 2003, they moved their virtual to 43 briefly until they moved it back to 69 in 2008.

WUPA's programming had been controlled from WGNT, the CW affiliate in Norfolk, Virginia. WGNT was sold to Local TV, owner of Norfolk CBS affiliate WTKR, so WUPA will handle its own programming controls. During exhibition football, WUPA had been carrying an NFL telecast from CBS in the event that an Atlanta Falcons game on WGCL airs at the same time. In August 2014, WUPA became the exclusive broadcast home for Atlanta Falcons exhibition football games. CBS assisted in the production of the telecasts. Starting with the 2020 season, the Falcons preseason games will move to WAGA/channel 5 with the games they air simulcast with NFL Network. From 2010 to 2018, WUPA was the flagship for the game show Family Feud as the show taped in Atlanta at the Civic Center. The show returned to Hollywood as its taping locale in 2018.

As a result of the spectrum auction, WUPA moved their physical digital transmissions to channel 36 on September 6, 2019. They retain 69 as their display channel. On February 17, 2020, WUPA launched a 10 PM newscast which originates from CBS flagship WCBS. During the COVID-19 pandemic, CBS shut down its New York news headquarters (including WCBS' news department), so in the interim, WUPA's news originated from Boston CBS affiliate WBZ. In August 2020, the origination was moved to KTVT, the CBS O&O in the Dallas-Ft. Worth TX market. In July 2022, CBS announced the launch of NOW, locally produced newscasts for their owned stations not affiliated with them. WUPA is among them.

WUPA is one of eight CW stations owned by Paramount Global (CBS News and Stations) that reverted to independent status in September 2023. This is a result of CBS and Warner Bros. selling a majority stake in the CW to Nexstar. The CW has moved to WPCH/channel 17. WUPA rebranded as "Atlanta 69."

Current Prime-Time Schedule

Legend
new	encore	premiere	finale	movie or special	live	local

Day	7:00	7:30	8:00	8:30	9:00	9:30	10:00	10:30	11:00
Monday	Family Feud	Family Feud	Atlanta Now News at 8		48 Hours		Family Feud	Family Feud	The Neighborhood
Tuesday
Wednesday
Thursday
Friday
Saturday	Family Feud	Family Feud	SEAL Team		The Equalizer		Two and a Half Men	Two and a Half Men	Women of Wrestling
Sunday			The Equalizer		The Neighborhood	The Neighborhood	American Housewife	American Housewife

Previous Prime-Time/Late Night Schedules

2005-2006

Day	3:00 PM	3:30 PM	4:00 PM	4:30 PM	5:00 PM	5:30 PM	6:00 PM	6:30 PM	7:00 PM	7:30 PM	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:30 PM	11:00 PM	11:30 PM	midnight	12:30 PM
Monday	Fear Factor		The Steve Harvey Show	The Parkers	Girlfriends	The Parkers	Judge Mathis		The Bernie Mac Show	The Bernie Mac Show	One on One	All of Us	Girlfriends	Half & Half	The Jamie Foxx Show	Living Single	Girlfriends	Paid Program	Paid Program	Paid Program
Tuesday	Fear Factor		The Steve Harvey Show	The Parkers	Girlfriends	The Parkers	Judge Mathis		The Bernie Mac Show	The Bernie Mac Show	America's Next Top Model		Sex, Love & Secrets		The Jamie Foxx Show	Living Single	Girlfriends	Paid Program	Paid Program	Paid Program
Wednesday	Fear Factor		The Steve Harvey Show	The Parkers	Girlfriends	The Parkers	Judge Mathis		The Bernie Mac Show	The Bernie Mac Show	America's Next Top Model		Veronica Mars		The Jamie Foxx Show	Living Single	Girlfriends	Paid Program	Paid Program	Paid Program
Thursday	Fear Factor		The Steve Harvey Show	The Parkers	Girlfriends	The Parkers	Judge Mathis		The Bernie Mac Show	The Bernie Mac Show	Everybody Hates Chris	Eve	Cuts	Love, Inc.	The Jamie Foxx Show	Living Single	Girlfriends	Paid Program	Paid Program	Paid Program
Friday	Fear Factor		The Steve Harvey Show	The Parkers	Girlfriends	The Parkers	Judge Mathis		The Bernie Mac Show	The Bernie Mac Show	WWE Friday Night SmackDown!				The Jamie Foxx Show	Living Single	Girlfriends	Paid Program	Paid Program	Paid Program
Saturday	Movie				The Steve Harvey Show	The Parkers	The Parkers	Girlfriends	Girlfriends	The Bernie Mac Show	Movie				24		Movie
Sunday	Movie				Movie				CSI: Crime Scene Investigation		CSI: Crime Scene Investigation		24		Veronica Mars		Girls Behaving Badly	Girls Behaving Badly	South Park	South Park

2004-2005

Day	5:00 PM	5:30 PM	6:00 PM	6:30 PM	7:00 PM	7:30 PM	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:35 PM	11:00 PM	11:30 PM
Monday	Martin	The Parkers	Judge Mathis		Girlfriends	Girlfriends	One on One	Half & Half	Girlfriends	Second Time Around	UPN Atlanta News at 10:00pm	Atlanta Tonight	Good Times	Sanford & Son
Tuesday	Martin	The Parkers	Judge Mathis		Girlfriends	Girlfriends	All of Us	Eve	Veronica Mars		UPN Atlanta News at 10:00pm	Atlanta Tonight	Good Times	Sanford & Son
Wednesday	Martin	The Parkers	Judge Mathis		Girlfriends	Girlfriends	America's Next Top Model		Kevin Hill		UPN Atlanta News at 10:00pm	Atlanta Tonight	Good Times	Sanford & Son
Thursday	Martin	The Parkers	Judge Mathis		Girlfriends	Girlfriends	WWE SmackDown!				UPN Atlanta News at 10:00pm	Atlanta Tonight	Good Times	Sanford & Son
Friday	Martin	The Parkers	Judge Mathis		Girlfriends	Girlfriends	Star Trek: Enterprise		America's Next Top Model		UPN Atlanta News at 10:00pm	Atlanta Tonight	Good Times	Sanford & Son
Saturday	Martin	The Parkers	The Parkers	The Steve Harvey Show	Girlfriends	Girlfriends	Movie				UPN Atlanta News at 10:00pm	Atlanta Tonight	The Steve Harvey Show	Sanford & Son
Sunday	Movie				CSI: Crime Scene Investigation		The X-Files		CSI: Crime Scene Investigation		UPN Atlanta News at 10:00pm	Atlanta Tonight	Star Trek: Enterprise

2001-2002

Day	7:00 PM	7:30 PM	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:30 PM	11:00 PM	11:30 PM	midnight	12:30 AM	1:00 AM	1:30 AM	2:00 AM	2:30 AM	3:00 AM	3:30 AM	4:00 AM	4:30 AM	5:00 AM	5:30 AM
Monday	Judge Mathis		The Hughleys	One on One	The Parkers	Girlfriends	The Jamie Foxx Show	In the House	Malcolm & Eddie	Judge Mathis		Change of Heart	Change of Heart	Star Trek: Voyager		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Open Word Christian Ministries
Tuesday	Judge Mathis		Buffy the Vampire Slayer		Roswell		The Jamie Foxx Show	In the House	Malcolm & Eddie	Judge Mathis		Change of Heart	Change of Heart	Star Trek: Voyager		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program
Wednesday	Judge Mathis		Star Trek: Enterprise		Special Unit 2		The Jamie Foxx Show	In the House	Malcolm & Eddie	Judge Mathis		Change of Heart	Change of Heart	Star Trek: Voyager		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program
Thursday	Judge Mathis		WWF SmackDown!				The Jamie Foxx Show	In the House	Malcolm & Eddie	Judge Mathis		Change of Heart	Change of Heart	Star Trek: Voyager		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program
Friday	Judge Mathis		Friday Night Movie				The Jamie Foxx Show	In the House	Malcolm & Eddie	Judge Mathis		Change of Heart	Change of Heart	Star Trek: Voyager		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program
Saturday	NHL Hockey						Star Trek: Enterprise		Star Trek: Voyager		WWF Jakked		Howard Stern Radio Show		Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Catholic Mass	Paid Program
Sunday	Maximum Exposure		Movie				Movie				American Music Makers		Movie				Paid Program	Paid Program	Paid Program	Paid Program	Paid Program	Open Word Christian Ministries

1999-2000

Day	7:00 PM	7:30 PM	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:30 PM	11:00 PM	11:30 PM
Monday	Judge Mathis		Moesha	The Parkers	Grown Ups	Malcolm & Eddie	Martin	Good Times	Judge Mathis
Tuesday	Judge Mathis		Shasta McNasty	Dilbert	The Strip		Martin	Good Times	Judge Mathis
Wednesday	Judge Mathis		7 Days		Star Trek: Voyager		Martin	Good Times	Judge Mathis
Thursday	Judge Mathis		WWF SmackDown!				Martin	Good Times	Judge Mathis
Friday	Judge Mathis		Blockbuster Video's Shockwave Cinema				Martin	Good Times	Judge Mathis
Saturday	Star Trek: Voyager		Moesha	Moesha	The Jeffersons	Sanford & Son	New York Undercover		Battle Dome
Sunday	Frasier	Frasier	Movie				Star Trek: Voyager		Wild Things

1996-1997

Day	7:00 PM	7:30 PM	8:00 PM	8:30 PM	9:00 PM	9:30 PM	10:00 PM	10:30 PM	11:00 PM	11:30 PM	midnight	12:30 AM	1:00 AM	1:30 AM	2:00 AM	2:30 AM	3:00 AM	3:30 AM
Monday	Martin	Martin	In the House	Malcolm & Eddie	Goode Behavior	Sparks	Mama's Family	Mama's Family	Good Times	227	227	All in the Family	LAPD: Life on the Beat	I Love Lucy	Bounty Hunters		Paid Program	Paid Program
Tuesday	Martin	Martin	Moesha	Homeboys in Outer Space	The Burning Zone		Mama's Family	Mama's Family	Good Times	227	227	All in the Family	LAPD: Life on the Beat	I Love Lucy	Bonanza		Paid Program	Paid Program
Wednesday	Martin	Martin	The Sentinel		Star Trek: Voyager		Mama's Family	Mama's Family	Good Times	227	227	All in the Family	LAPD: Life on the Beat	I Love Lucy	The Adventures of Sinbad		Paid Program	Paid Program
Thursday	Martin	Martin	Movie				Mama's Family	Mama's Family	Good Times	227	227	All in the Family	LAPD: Life on the Beat	I Love Lucy	Movie
Friday	Martin	Martin	Movie				Mama's Family	Mama's Family	Good Times	227	227	All in the Family	LAPD: Life on the Beat	I Love Lucy	Viper		Paid Program	Paid Program
Saturday	The Adventures of Sinbad		Hercules: The Legendary Journeys		Xena: Warrior Princess		Viper		Mad About You	Planet Rocks		Planet Rocks		Siskel & Ebert	Warriors of Wrestling		Paid Program	Paid Program
Sunday	Star Trek: Voyager		Varied programming				Wiley Jackson, Jr.: Gospel Tabernacle		Creflo A. Dollar Jr.	Jack Van Impe	Tarzan: The Epic Adventures		NFL Films Presents	Paid Program	Paid Program	Paid Program	Bonanza

External Links

Official Site